Promoting Your Yearbook
We make marketing your yearbook easy with custom communication options that directly connect you with parents and students. You’ll also have the necessary tools to track critical data and assist in refining your targeting efforts. It’s our way of helping you drive yearbook sales, while ensuring every student has the opportunity to share and recognize those moments that matter.
Branded For Your School
Our sophisticated capabilities enable school-specific email communication. This is customized with individual student names, along with your mascot and colors to reflect your school brand.
Engage With More Parents
Reach parents through email, custom postcards and flyers sent directly to their homes. We personalize the messaging within our offers to include information specific to your school and students.
Connect With Schools
Our proven in-school marketing kit includes posters, yard signs and online tools to help you connect with students in the place where yearbook memories happen in school.
Easy-To-Use Analytics
Our online tools create reports with data that is critical to a successful yearbook program. Track how often a student is in the yearbook, plus generate non-buyer reports for refined targeting efforts.
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New to Jostens or already a customer?
“You’re In the Book” Flyers
Each year, we provide Jostens customers with marketing materials within a Yearbook Kit that promotes your yearbook in meaningful ways to parents and students. But if that isn’t enough, we offer a range of optional ideas and inspiration within Yearbook Avenue — like "You're in the Book" flyers. These cool announcements inform students that they’re in the yearbook and how often. It’s a great reason to give non-buyers to purchase their yearbook.
Three Reasons To Love Jostens Yearbook Email Marketing
Our yearbook email marketing is designed to engage parents through relevant, school-branded communications that protect their privacy and allow them to control the amount of emails received. So, you’ll get your message out effectively while maintaining supportive, respectful relations with your audience.
Parents Prefer Email
Parents choose email as their No. 1 method for yearbook communication. The emails you send to parents connect to our online portal, allowing them to buy it right away, without the hassle of a check — for them, or for you.
Your Data Is Safe With Us
As a FERPA-friendly organization, Jostens uses safeguards designed to protect personal information provided by the school and does not sell or rent personal information. You’ll never have any cause for privacy concerns.
Easy Opt-Out
Jostens uses best practices to manage your campaign and your data. One way we do this is by making it easy for parents to opt out of promotional emails. This helps maintain a positive school-parent connection.
Get Started With Jostens Yearbook Marketing
New to our marketing program or already a customer? Click below for a demonstration of our program, or log in to access your current account.
Find Your Yearbook Rep
Whether you’re new to Jostens or already a customer, we’re here to help you create a yearbook you’ll be proud of.