Creative Accounts Team

OUR CREATIVE TEAM SUPPORTS YOUR YEARBOOK PROGRAM WITH:

EDUCATION

A deep understanding of yearbook creation and scholastic journalism.

CREATIVITY

Expert advice on design, storytelling, photography and coverage.

GROWTH

Strategies for recruiting new talent and expanding your program.

COACHING

A strong culture-building program and ongoing education and support.

MARKETING

Innovative ideas for increasing sales and fundraising.

CONNECTIVITY

Access to national professional development events and a network of colleagues.

“In nearly 30 years of advising yearbook and taking kids to workshops, I have never experienced anything as positive and productive as Jostens Creativity Weekend. My crew went home feeling great about their theme, designs and all they accomplished. The best workshop I’ve ever been to.”
LANIE CATUOGNO, ADVISER, WESTWOOD HIGH SCHOOL, TEXAS

MEET THE JOSTENS CREATIVE TEAM

The Jostens Creative Accounts Team are creativity and educational specialists who inspire action, spark stronger ideas and elevate staffs to new creative heights. These dedicated experts are ready to help you take your yearbooks to the next level.

TINA CLEAVELIN

CJE, CREATIVE ACCOUNTS MANAGER
Tina works with advisers and staffs to produce and market their publications. She advised award-winning staffs in Arizona and Oklahoma. She received the JEA Friend of Scholastic Journalism, the Pioneer Award from NSPA, the Friends of Journalism award from the NMSPA and the Jostens Leadership Award.

JEFF MOFFITT

CREATIVE ACCOUNTS MANAGER
Jeff advised the state and national award-winning Oracle newspaper and Torch yearbook at Olympia High School in Orlando, Florida. JEA named him a Rising Star in 2006 and a Special Recognition Adviser in 2010. Moffitt was National Board Certified in Career and Technical Education.

KEL LEMONS

CREATIVE ACCOUNTS MANAGER
Kel began her career as a newspaper photographer at the Waco Tribune-Herald. She later served as the education manager and yearbook consultant at a publishing company. Lemons was a Texas journalism adviser for 12 years; her newspaper and yearbook staffs at Connally High School and Rouse High School earned Crown and Pacemaker awards. She was also selected as an ILPC Edith Fox King Award Winner in 2016.

LIZABETH WALSH

MA, ED., MJE, CREATIVE ACCOUNTS MANAGER
Lizabeth has spent 26 years advising programs at private, public and magnet schools. Her staffs earned state and national awards – they also placed in Best of Show newspaper and yearbook categories. As an adviser, she served on JEA’s curriculum and certification committees and CSPA’s awards committee. Walsh was named a JEA Distinguished Yearbook Adviser in 2011 and was awarded CSPA’s Gold Key in 2012.

RICK BROOKS

CJE, CREATIVE DESIGN MANAGER
For 30+ years, Rick has worked with and designed for award-winning colleges and high schools while teaching nationally. He received the Gold Key from CSPA, the Keystone and Friend of Journalism from PSPA and the Pioneer Award from NSPA.

BRIAN MARTINEZ

CJE, TECHNICAL ACCOUNTS MANAGER
Brian began his career at the Houston Chronicle before becoming a newspaper and yearbook adviser in Texas, where his staff won Pacemaker and Crown awards. He helps schools produce their best publications yet using the latest and greatest tools.

MARCI PIEPER

ED.D, AMBASSADOR
Marci retired from Clayton High School as the adviser to the award-winning CLAMO staff. Marci has been awarded the CSPA Gold Key, NSPA Pioneer, Missouri Journalism TOY, Francis Howell Nor th TOY and was named a Special Recognition Adviser by the JEA.

MARGARET SORROWS

CJE, AMBASSADOR
Margaret retired in May 2015 after 36 years of advising award-winning yearbooks and newspapers and teaching digital photography. She was the 2014 JEA H.L. Hall Yearbook Adviser of the Year and received the Pioneer Award from the NSPA in 2022. Her publications have won Gold and Silver CSPA Crowns and NSPA Pacemakers.

EXPERT YEARBOOK GUIDANCE AND SUPPORT