Timothy M. Larson
President and Chief Executive Officer

Tim Larson is responsible for leading Jostens as President and CEO.

Larson started working with Jostens in 1992 as an intern, training sales representatives, students and educators. He has held a variety of leadership positions in general management, technology, E-business and marketing. As vice president of e-business in the late nineties, his vision shaped Jostens’ leadership on the internet resulting in Yearbook Avenue®, YearTech® Online and Jostens Ring Designer™. He became senior vice president and general manager of Jostens’ Memory Book business in 2005. As general manager, he was responsible for all functions of the business including sales, manufacturing, finance, human resources, marketing and technology.

Larson’s vision to architect innovative solutions for customers and sales representatives has driven significant growth for Jostens. During his leadership, the Memory Book business experienced significant growth and became the leading provider of memory books created over the internet. The performance was a result of strong execution of strategies to increase customer adoption of new offerings, driving both revenue growth and cost reduction. The vision and growth were the basis for the subsequent launch of Jostens’ personal memory book service, OurHubbub™ by Jostens and a long-term partnership with Disney World Resorts®.

Larson was born and raised in Detroit Lakes, Minnesota where he first experienced working with Jostens as a class representative and yearbook editor. Larson holds a bachelor's degree in strategic communication from the University of Minnesota’s School of Journalism and Mass Communication. Prior to joining Jostens full time, he worked in sports information for the University of Minnesota.