Jostens Vision is "to become great by being market focused." Our Vision communicates our aspirations; what we want to become. Market focus means that we will work to understand every component of our industry including our competition, demographics, trends and all market dynamics. Most importantly, to be market focused is to be externally driven, anticipating and satisfying the needs of our customers and consumers. Our performance improvement will be measured by how successfully we deliver a superior customer experience in every interaction with Jostens.

Jostens' Mission is "to help school communities and affiliation groups build and express pride." This is the "how" to achieve our Vision. We are privileged to work with thousands of administrators, advisers, parents, and students. The way to make a difference is by helping them reach their goals first and in turn, reach our goals.

Jostens' Values:

• People: We share responsibility for the development of everyone's unique talents, value our differences and work together with passion and enthusiasm in a safe and healthy work environment.
• Customers: We are committed to provide our customers with a superior experience in every interaction.
• Integrity: We are honest and trustworthy in every situation.
• Innovation: We creatively implement change to produce value for each stakeholder; applying new ideas, taking risks and acting with urgency.
• Recognition: We help celebrate events, recognize accomplishments, preserve memories and acknowledge affiliation in creative and personal ways.
• Performance: We deliver excellence through accountability and disciplined execution.