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Commercial Book Printing Tips
Prepress Printing Tips
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Stylizing Fonts
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Stylizing a font means to make it bold, underlined, or accented. Adobe PageMaker, for example, offers several
ways to accent type in the control palette and also in the Type Specifications dialog box. It is important to
choose an actual typeface instead of adding a stylization because it will not output if this variation of the font
does not exist as a separate font file.
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Saving Your Work
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Save your file before you begin working to ensure it will be saved in the correct location. Saving every three
to five minutes will help guarantee work is not lost. Choosing to Save As from time to time, while keeping your
original file name will help reduce file size.
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Graphics & Fonts
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Any clip art or digital images must be submitted with your application file, even if you "placed" or
embedded the graphic in your document. Otherwise the image can not be guaranteed to reproduce correctly or at all.
To help our production folks find your images quickly, place your images in a separate folder named ART or IMAGES.
The same holds true for fonts. Everyone has Helvetica, right? Still, send your font files regardless to ensure
your type reproduces as expected!
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Back Up Your Work
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Before sending your first disk, please back up your work to a safe place. Disks can corrupt in the sun, or heat,
from being near anything magnetic or handled too roughly, as well as for no apparent reason at all. Back up copies
of your work can save you headaches, heartaches and many hours of rework.
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Images to Scan
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When sending images, particularly photographs, for Jostens to scan, please use photo stickers or sticky notes to
identify them. While the information on the note before placing it on the back of the photo to avoid applying
pressure that will be visible on the photo. Also, send your hard copy images back to back, face to face to prevent
ink from bleeding onto the images.
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Why do I have so many choices on my scanner, and what are they?
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Grayscale - for black and white photo reproduction
RGB - Red, Green, and Blue - For making transparencies, and great for small file size while doing preliminary image
manipulations - just be sure to convert to CMYK before you color correct and send it to press!
CMYK - Cyan, Magenta, Yellow, Black - standard for printing process color, printing for photos to paper, books,
magazines, brochures, posters, etc. Printers cannot print RGB images, they have to be printed in CMYK.
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What is ppi/dpi, and what should I set my scanner at?
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ppi is pixels per inch, and dpi is dots per inch. This is the picture's resolution, and for top quality printing
PPI-DPI setting needs to be no less than 266 ppi for uncoated (dull paper) prining, 300 ppi (glossy paper) for
coated printing.
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Color
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You're designing a catalog page with several products of different color. And the colors of those products is
critical. How can you ensure each of those colors will reproduce correctly? You can save yourself many headaches
by setting the page up so that the products hold their color, without ghosting or color shifting. One good way
is to have a less critical, darker background color. Another good trick is to avoid placing these products too
close together.
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Your Jostens sales consultant can provide you with more great and specific to your project -- "inside"
info! Just Contact Us!
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